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When we learned that top NFL prospect Haason Reddick didn’t have a proper kickoff to his NFL Draft week AND grew up locally, we had to ensure his brand was given the exposure it deserved going into his professional career. So we secured a historic venue, local chef, presenter for the “key to the city” and wrangled up press attendance that Camden hadn’t seen since the former President, Barack Obama visited; and it was a stunning success all in under two weeks. Here is some of the work to prove it.