Project: Small Landlord Emergency Grant – Marketing & Outreach (Phases I & II)
New Jersey Housing And Mortgage Finance Agency
With a focus on Southern NJ, who have been historically left out, we were asked to provide outreach and create awareness that would resonate with Southern New Jerseyans; especially minorities and opportunity zones. All needed to be represented in the application process.
Over 4K applications, 2.6K completed representing $15M in allocated funds. This project was under a strict budget and a very short timeline. We remained within budget, hit the milestones, delivered on time and exceeded expectations.
Project management, Webinar coordination & production, Social media campaigns in English & Spanish, Design & deploy of email blasts, Mobile text campaign, Community outreach, Animated video, Media outreach
Date of Completion:
July 16, 2020 – Aug 22, 2020 & Sep 17, 2020 – Oct 10, 2020